Online training for automotive professionals
Learn to ask better questions, handle objections, explain protection products clearly, and coach your team. Choose focused online courses in automotive sales, F&I, and management for the work you do today and the responsibilities you want next.
Led by George Oliva, with 18 years of experience across automotive sales, F&I, management, and dealership ownership.
A price objection. A question about protection coverage. A new employee who needs direction. Build the skills to approach each situation with a clear process and a useful next step.
Ask questions that uncover what matters to the customer. Build your presentation around those priorities and work through concerns with confidence and respect.
Understand the responsibilities of F&I or dealership management before you step into the role. Focus your learning on the skills you need to develop next.
Set clear expectations, give useful feedback, and bring more structure to coaching and onboarding.
Start with the course that fits your role, experience, and next priority.
Build a consistent sales process, uncover customer priorities, and respond to objections. Start with the fundamentals or use them to review your approach.
2 courses open for enrollment
Explore Sales Courses
Understand the F&I process, explain protection products clearly, and give customers a menu presentation they can follow.
2 courses open for enrollment
Explore F&I Courses
Prepare to lead people. Set expectations, coach performance, and give new hires a consistent introduction to your department.
2 courses open for enrollment
Explore Management CoursesTry a real sample from The Professional Sales Process. Courses use short audio lessons, transcripts, and quizzes so you can study at your own pace and revisit the material when you need it.
Module 1 · Lesson 1
Part of “Foundations of the sale.” Each lesson is a short audio lesson with a full transcript and a quiz.
Free sample · full lesson
Why a process mattersEvery lesson includes the audio, a full transcript, and a short quiz.
The first lesson plays in full. The other lessons in “The Professional Sales Process” unlock when you buy the course.
Explore the learning platform (demo)
Meet your instructor
George Oliva
Founder & CEO, The Car Department
George Oliva's career spans automotive sales, F&I, dealership management, and independent dealership ownership. He created The Car Department to turn that experience into focused training for the people doing the work every day.
In his own words
A one-minute introduction from the founder, on what he learned on the dealership floor and why he started this academy.
Listen to the introduction
Introduction from George Oliva“The discovery and objection-handling modules completely changed my showroom floor strategy. I stopped relying on scripts and started closing more deals naturally.”
“Transparent menu presentation is hard to master. This platform provided clear documentation habits that immediately boosted my product penetration rates.”
“Moving from top producer to managing a team was tough. The management track gave me a solid framework for effective one-to-one coaching conversations.”
“We use this platform to onboard every new sales hire. It saves us time and ensures our entire team follows a consistent, compliant process.”
“The audio lessons made it incredibly easy to study between customer appointments. I passed the quizzes, got certified, and earned my promotion.”
Start with the topic that matters most to your work right now.
Training a team? Request Team Pricing
$39.99
per course · one-time purchase
Introduce new hires to a clear process and give current employees focused training in sales, F&I, and leadership. Choose courses by role and use the lessons as a starting point for coaching in your dealership.
Tell us your priorities.
Share your team size, roles, and the skills you want to develop.
Choose the relevant courses.
We will help you select training that fits your team's responsibilities.
Enroll your team.
We arrange course access and confirm team pricing directly with you.
The Car Department
Find a course for the skill you want to strengthen, or explore training for your dealership team.